Recommending a scooter to customers can be fraught with problems, if you don’t ask them what they want to use it for.
And as you’re aware, giving the right advice to your customers is the key to your customers trusting you and recommending you to their friends.
Obviously those customers who use it to pop to the shops once a day will be different to customers who want to go on a trail with it. And just as obviously that means they need different components in their scooter to help them.
Review Customer’s Needs
First ask them the types of journeys they make and over what terrain. Ask them how far they are likely to travel on a journey before going home (then add 20% to their estimated figure).
Ask them what sort of speeds they’d be happy with. If possible allow them to experience the different speeds of scooters, so they have an informed opinion.
Then ask them about where they live/work and where they would expect to charge the scooter? Would they be able to charge the scooter on the ground floor? Or would they need to charge it upstairs?
What about their weight? The heavier they are the more the demand on the scooter frame and motor.
Types of Customer Journeys
Electric scooters are being used for very many different purposes. In fact some people have more than one to enable them to use scooters for different purposes.
The different types of journeys include:
- Trips to the shops
- Visiting neighbors (who live close by)
- Visiting friends (who live further away)
- Going to the park
- Travelling a trail
- Working and delivering newspapers, milk, food, water and other products and services
Electric Scooter Recommendations
Having reviewed the customer’s needs with them you can help them choose the electric scooter that best suits their needs.
Electric Scooter Range
Now you have an idea of the riding distance they want, take into account their weight and recommend the appropriate battery capacity and 36volt or 48volt motor.
In combination the motor and battery will ensure their electric scooter has the range they want.
Electric Scooter Speed
Safety comes first with these types of product, so you just need to be aware of their lifestyle and habits and whether they enjoyed and could control the speed of the scooters they tested.
Depending on your assessment recommend either low speed, medium speed or a high speed scooter to your customer.
The Electric Scooter Charging Environment
Having talked to the customer about their use of the scooter and the locations where they will charge it, you can recommend whether the customer needs a portable battery pack. Generally they will need a portable pack if they live upstairs in an apartment and would be unable to take the scooter upstairs to charge.
Electric Scooter Strengthening
It’s important that the scooter has the strength to carry the customer and to travel over the proposed terrain.
So, if it merits it, you need to discuss having a strengthened frame and/or strengthening and/or widening the seat.
And of course, remember it’s important that the customer is safe on their electric scooter!
Remind Your Customers about Their Scooters
Make sure your customers are aware of the speeds they can go. Tell them the laws and regulations that apply in your country to electric scooters so they’re not breaking the law on their first trip.
Explain the power and torque of their electric motor and what it means for them when they’re using their scooter.
Also explain the strengthening of the frame, if applicable.
The Benefits of an Electric Scooter
For the elderly there is seated comfort and protection from vehicles around them. They also have protection from the scooter rolling away on its own.
For younger people, and the young at heart, show them the stylish appearance of the electric scooter, the top speeds that are available and the additional functions such as lights, speakers, alarm and audio.
As car dealers know from many years of experience letting customers “have a go” in a vehicle helps them see themselves as if they’re bought it. So whenever possible allow your customers to try out the scooters for themselves. They’ll then find the things they like about the scooter they want. It might be styling, it could be torque, it may just be that they like the particular transfers.
One More Suggestion
When you sell an electric scooter to a customer take a photo of them on it with a big cheesy grin, preferably with you stood next to them, or shaking their hand, or even riding with them. That way you can begin to build a “book” of social proof to show other potential customers the happy, smiling photos of people who have bought your electric scooters.